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Registration opens for 17th Year of the Blue & You Fitness Challenge

LITTLE ROCK, Ark. (January 31, 2020) — Don’t miss out on a great worksite wellness opportunity! Time is running out to register your group/team/company for the 2020 Blue & You Fitness Challenge, which is held from March 1 to May 31 each year. The Fitness Challenge asks groups of participants to log their exercise activity and to compete for points and bragging rights. Groups of colleagues, friends or family members can register to compete against other similarly sized groups from throughout the country!

Registration is at blueandyoufitnesschallenge-ark.com

Group registration for the Challenge ends February 14; the deadline for individuals is February 29.

During the 2020 contest, participants can expect:

MOBILE ACCES

We’ve made it easier than ever to log activity from the gym, the trail or the field. Participants can visit blueandyoufitnesschallege-ark.com and log activity from their phone or tablet.

JOURNEY MAP

When a participant logs activity, he or she earns points and a star for that day of logging. The star appears at a location in a fictional town. Each star contains a message and tip for how to make small wellness changes, proving you can start your health journey anywhere you are.

STAY ACTIVE

Individuals need to log at least 30 days of exercise to earn a completion certificate.

About Arkansas Blue Cross and Blue Shield

Founded in 1948, Arkansas Blue Cross and Blue Shield, an independent licensee of the Blue Cross Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross and its affiliates have more than 2,900 employees.

The Blue Cross and Blue Shield Association is comprised of 36 independent, community-based and locally operated Blue Cross and Blue Shield Plans that collectively provide healthcare coverage for nearly 106 million members — one in three Americans.

About the Arkansas Department of Health

The mission of the Arkansas Department of Health (ADH) is to protect and improve the health and wellbeing of all Arkansans. The ADH accomplishes this mission by responding to outbreaks and other public health emergencies, implementing programs to educate and improve health outcomes, licensing and certification of professionals and facilities and providing evidence-based preventive health services in communities throughout the state. In 2016, the ADH received national accreditation through the Public Health Accreditation Board.

About the Arkansas Department of Human Services

The mission of the Arkansas Department of Human Services is to improve the quality of life of all Arkansans by protecting the vulnerable, fostering independence and promoting better health through a wide array of services, public assistance programs and licensing and regulatory functions.

For more information, call:
Kristy Fleming, Arkansas Blue Cross, 501-378-5869
Chenell Tucker, Arkansas Department of Health, Niketa.Tucker@arkansas.gov
Kaitlyn Jensen, Department of Human Services, Kaitlyn.jensen@dhs.arkansas.gov

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