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Leadership

Alison Melson

Biography

Alison Melson has overall executive responsibilities for marketing and communications for Arkansas Blue Cross and Blue Shield. She oversees the teams of brand and market support, consumer marketing, content and communications and group marketing and digital sales. Alison joined Arkansas Blue Cross in 2019 as vice president of Corporate Marketing. She previously served as communications manager at Entergy Arkansas, LLC, and as vice president of communications and marketing for CARTI. She also worked as a public relations associate at Acxiom Corporation and as an assistant director of public relations at Stone Ward (a Little Rock marketing/public relations agency). Early in her career, she was a feature writer for the High Profile section of what is now the Arkansas Democrat-Gazette. Alison is an accredited member of the Public Relations Society of America (PRSA), a past president of the Arkansas Chapter of PRSA and recipient of the 2018 PRSA Crystal Award for lifetime service to her profession of public relations. A Pine Bluff native, Alison holds a bachelor's degree in public information and journalism from the University of Arkansas at Little Rock. She and her husband, Tom, live in Little Rock and have two sons, Sam and Owen.