Hal Norman is responsible for customer accounts and membership for all company lines of business, including Arkansas Blue Cross and Blue Shield Regular Business, BlueAdvantage, BlueAdvantage National Accounts, Individual Exchange and Health Advantage Customer Accounts. Norman also leads the Exchange Liaison staff and the Operations Efficiency team. Norman joined Arkansas Blue Cross in January of 1981 as a programmer in Information Systems and worked his way up through the company holding various leadership roles, primarily within technology and project management. He led the successful operational implementation efforts for Arkansas Blue Cross exchange participation in the rollout of the Affordable Care Act within Arkansas. A native of Russellville, he received his bachelor's degree in Computer Science from Arkansas Tech University.