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Ron DeBerry
Senior Vice President, Consumer and Retail Markets
Ron DeBerry is responsible for the executive oversight of Consumer and Retail Markets for Arkansas Blue Cross and Blue Shield, which includes marketing and sales of all individual business, exchange products, underwriting, agent/broker relations and retail store operations. In addition, DeBerry oversees the Workers' Compensation. He joined Arkansas Blue Cross in 1985 and served in a variety of sales management positions before being promoted to senior vice president in 1997. A native of North Little Rock, DeBerry received bachelor's degrees in business administration and psychology from the University of Arkansas at Little Rock. He is a chartered life underwriter and a certified health consultant.