News Release

Dwayne Pierce named lead executive for sales competence for Arkansas Blue Cross and Blue Shield


Max Greenwood @ 501-378-2131

Little Rock, Ark. (April 1, 2014) — Dwayne Pierce has been named lead executive for sales competence for Arkansas Blue Cross and Blue Shield, according to Karen Raley, vice president of corporate marketing for Arkansas Blue Cross.

In his new role, Pierce will be responsible for identifying competencies necessary for best-in-class sales performance and for managing the development and implementation of training programs necessary to build those skill sets in sales staff throughout Arkansas Blue Cross. His responsibilities also will include ensuring that external agents have the resources needed for maximum productivity in the sale of company products and services. He will coordinate relationships with external vendors involved in the sales process.

Pierce, who joined Arkansas Blue Cross in 1998 as a plan board manager, most recently served the company as regional executive for the Southeast sales and service center in Pine Bluff. As regional executive, he led a team focused on customer service, individual and group product sales and marketing, medical management and provider services. Previously, he held various positions including group marketing representative and primary care network board manager.

A native of Jonesboro, Pierce received his bachelor’s and master’s degrees in exercise science from Arkansas State University in Jonesboro. Pierce and his wife, Tiffany, have two children: Mary Beth and Elijah.

Founded in 1948, Arkansas Blue Cross and Blue Shield, an independent licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross and its affiliates have more than 2,500 employees.

The Blue Cross and Blue Shield Association is comprised of 37 independent, locally operated Blue Cross and Blue Shield Plans that collectively provide health care coverage for 100 million — nearly one in three — Americans.

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