Little Rock, Ark. (March 21, 2014) — David Bridges has been promoted to executive vice president and chief administrative officer for Arkansas Blue Cross and Blue Shield, according to Mark White, president and chief executive officer (CEO) for Arkansas Blue Cross.
Bridges served as president and CEO for HMO Partners, Inc. (doing business as Health Advantage) for 17 years. Health Advantage is the state’s largest health maintenance organization. He also directed the internal operations of Arkansas Blue Cross, including claims, customer service and membership.
Bridges joined the company in 1974 as a supervisor in Customer Accounts. In 1984, he became executive director of HMO Arkansas, and in 1994 he was involved in the merger of HMO Arkansas and Health Advantage, forming HMO Partners, Inc. He was promoted to president and CEO of Health Advantage and Central Region executive in 1997. He was named senior vice president of Customer Service, including BlueAdvantage Administrators of Arkansas and Arkansas Blue Cross, in 2002 while maintaining his role as president and CEO of Health Advantage. He was promoted to executive vice president of Internal Operations for Arkansas Blue Cross in 2006.
A native of Fort Smith, Bridges earned his bachelor’s degree in business administration from the University of Central Arkansas in Conway. He attended the Excellence in Customer Service program at Northwestern University in Evanston, Ill. Bridges is a member of the Kiwanis Club of downtown Little Rock.
Founded in 1948, Arkansas Blue Cross and Blue Shield, an independent licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross and its affiliates have more than 2,500 employees.
The Blue Cross and Blue Shield Association is comprised of 37 independent, locally operated Blue Cross and Blue Shield Plans that collectively provide health care coverage for 100 million — nearly one in three — Americans.
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Arkansas Blue Cross and Blue Shield is an Independent Licensee of the Blue Cross and Blue Shield Association and is licensed to offer health plans in all 75 counties of Arkansas.
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