News Release

Blue & You Fitness Challenge kicks off


Kerry Krell, Arkansas Department of Health @ 501-661-2150
Kristy Fleming, Arkansas Blue Cross and Blue Shield @ 501-378-5869
Joyce Williams, Arkansas Department of Human Services @ 501-683-5280

Little Rock, Ark. (March 17, 2014) — The 2014 Blue and You Fitness Challenge officially kicked off on March 1 with more than 8,500 participants officially registered to compete in the contest.

The Blue & You Fitness Challenge is held March 1 through May 31 and is hosted by Arkansas Blue Cross and Blue Shield, the Arkansas Department of Health (ADH) and the Arkansas Department of Human Services (DHS). The Challenge encourages employees to work toward the public health recommendation of 30 minutes of physical activity each day for adults, most days of the week. The exercise competition has grown from two entities in 2004 to more than 200 groups with more than 8,500 employees/individuals competing in 2014.

“Thousands of people are making a move to improve their healthy self and live happier and healthier lives by participating in the Challenge this year,” said Richard Cooper, vice president of Human Resources for Arkansas Blue Cross and team champion for the Challenge.”

Blue & You Fitness Challenge participants will log their exercise online at New this year, participants can log from their smart phone. Participants can see how their stats compare to others in the competition. The winner is determined by the greatest group participation and the highest scores in four categories.

“At DHS, our more than 7,500 employees take care of our citizens across the state every day,” said Steven Jones, deputy director of the Arkansas Department of Human Services. “We want them to take care of themselves, too, and that’s why the Blue & You Fitness Challenge is so important. It gives us a chance to promote healthy habits at work. Regular exercise is a good way to reduce stress, battle the sedentary nature that often accompanies working at a desk every day and improve cardiovascular health. We are proud that this Arkansas-made program has put our state in the national spotlight for promoting worksite wellness.”

“The overall health benefits of physical activity cannot be overstated,” said Nate Smith, M.D., M.P.H., state health officer and director of the Arkansas Department of Health. “I am proud that our collaboration with Arkansas Blue Cross has led to a yearly program that not only promotes physical activity in the workplace, but also fun and friendly competition among Arkansas’ state agencies and private business.”

About Arkansas Blue Cross and Blue Shield
Founded in 1948, Arkansas Blue Cross and Blue Shield, an independent licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross and its affiliates have more than 2,500 employees.

The Blue Cross and Blue Shield Association is comprised of 37 independent, locally operated Blue Cross and Blue Shield Plans that collectively provide health care coverage for 100 million — nearly one in three — Americans.

About the Arkansas Department of Health
The mission of the Arkansas Department of Health (ADH) is to promote public health policies and practices that assure a healthy quality of life for Arkansans. ADH works with individual Arkansans to improve their health, protect the public from epidemics, and provide preventive health services in your communities. This effort is supported by more than 5,000 dedicated employees and public and private partners.

About the Arkansas Department of Human Services
The Arkansas Department of Human Services (DHS) provides a wide range of social services to more than a million Arkansas citizens each year through its programs and private providers. DHS is the largest department of the executive branch of state government. It has more than 7,000 employees and consists of ten divisions and six support offices. DHS maintains offices in each of the state’s 75 counties where a person can apply for all the services DHS offers. Services are provided to people from all walks of life and all ages. Major programs, which fall under the Arkansas Department of Human Services, include the federal Supplemental Nutrition Assistance Program (SNAP), formerly known as Food Stamps, and the Medicaid program, which account for the largest part of the department’s $5.8 billion annual budget.

Blue & You Fitness Challenge 2014
Confirmed Participating Groups/Companies

1 Day T-Force Lincoln AR
3 Gs Pine Bluff Pine Bluff AR
Administrative Office of The Courts Little Rock AR
AETN Conway AR
AME PMO Little Rock AR
America's CarMart Bentonville AR
AOG Fort Smith AR
AR Department of Human Services Perryville AR
AR Department of Parks & Tourism Bismarck AR
Arkansas Best Federal Credit Union Fort Smith AR
Arkansas Blue Cross and Blue Shield Little Rock AR
Arkansas Building Authority Little Rock AR
Arkansas Career Education Little Rock AR
Arkansas Children's Hospital Little Rock AR
Arkansas Department of Health Little Rock AR
Arkansas Federal Credit Union Jacksonville AR
Arkansas Foundation for Medical Care Little Rock AR
Arkansas Insurance Department Little Rock AR
Arkansas Public Service Commission Little Rock AR
Arkansas Securities Department Little Rock AR
Arkansas State Library Little Rock AR
Arkansas State Plant Board Little Rock AR
Arkansas Tech University Russellville AR
Arkansas Workers' Compensation Little Rock AR
Arvest Bank-Little Rock Little Rock AR
Arvest FSM Fort Smith AR
ASU Mountain Home Mountain Home AR
AT&T Fayetteville AR
Awesome Actronix Achievers Flippin AR
B & F Engineering Hot Springs AR
Baptist Health Little Rock AR
Baxter Regional Medical Center Mountain Home AR
Bean Hamilton Corporate Benefits Little Rock AR
Ben E. Keith North Little Rock  AR
B-Fit Pine Bluff AR
BGs Texarkana TX
Bill Davis Trucking, Inc. Batesville AR
Blevins Elementary School Blevins AR
Blevins High School Employees Blevins AR
BOST INC. Fort Smith AR
Bruce Oakley, Inc. North Little Rock AR
BTA Fayetteville AR
Burnley Little Rock AR
Catherine Dillon State Farm Fayetteville AR
Cenreggers Little Rock AR
Central Arkansas Water Little Rock AR
Central States Mfg Inc Lowell AR
Chi Eta Omega - Alpha Kappa Alpha Little Rock AR
Circle Of Life Buff Butterflies Bentonville AR
City of Fayetteville Fayetteville AR
Collom & Carney Clinic Assn. Texarkana TX
Cornerstone Insurance Group Little Rock AR
CRSD Staff Eagles Wickes AR
Dale Capital Partners, Inc Little Rock AR
DDS C&L Gals Little Rock AR
DFPM-2nd Floor Little Rock AR
Dollarway Fitness Striders Pine Bluff AR
Dorel Prancercisers Bentonville AR
EBD Little Rock AR
Elkins Library Elkins AR
Endurance Energizers Little Rock AR
Enthusiastic Es Sprindale AR
FACT, Inc. El Dorado AR
Family Medicine Clinic PA Hot Springs AR
Farmers & Merchants Bank Stuttgart AR
FBC Prairie Grove Prairie Grove AR
Fighting Gravity Conway AR
First National Bank Glenwood AR
Fort Smith Boys & Girls Club Fort Smith AR
Friends & Family in AZ Tucson AZ
Geriatric Geezers Farmington AR
GG GIRLS Little Rock AR
Gooding Ready! Little Rock AR
Grace United Methodist Conway AR
Haas Hall Fayetteville AR
Hartford School District Hartford AR
Hawkins Insurance Agency Morrilton AR
Henderson Fitness Reddies Arkadelphia AR
Jackson County Newport AR
Johnson Dermatology Fort Smith AR
Kimmons Jr. High PE4life Fort Smith AR
Kimmons Jr. High Staff Fort Smith AR
Kings Queens Fayetteville AR
Knights of Columbus #996 Fort Smith AR
LaCroix Optical Co. Batesville AR
Lamar Elementary Lamar AR
Lamar High School Lamar AR
Lamar Middle School Lamar AR
Legacy Capital Group Springdale AR
Legacy Termite and Pest Control Little Rock AR
Leisure Arts Maumelle AR
Life Strategies Counseling, Inc. Jonesboro AR
Little Rock Pediatric Clinic Little Rock AR
M&P Community Bancshares, Inc. Newport AR
Magnolia Regional Medical Center Magnolia AR
Martin Attorneys Springdale AR
Matson Agency Little Rock AR
Me, Myself & I Workout Little Rock AR
MedEvolve Little Rock AR
Meekins Motley Crew Stuttgart AR
Metropolitan Career & Technical Center Little Rock AR
MING Dynasty Springdale AR
MLW Tontitown AR
MTINC Little Rock AR
MTNF Zone 2 Poplar Bluff MO
Multi Craft Contractors Springdale AR
Murphy Oil El Dorado AR
NabNuts Rogers AR
No Excuses Mountain Home AR
Northside High School Ft. Smith AR
NorthWest Arkansas Community College Bentonville AR
Nucor Yamato Steel Blytheville AR
O.U.R. Educational Service Coop Valley Springs AR
One Day at a Time Lincoln AR
Opportunities, Inc. Texarkana TX
Optus, Inc. Jonesboro AR
Oregon Trail Blazers Salem OR
Ozark Ortho Fayetteville AR
Pace Industries Fayetteville AR
Pacmen Fayetteville AR
Pangburn School District Pangburn AR
Philander Smith College Little Rock AR
Prairie Grove Schools Prairie Grove AR
Recovery Centers of Arkansas Little Rock AR
Redneck Katniss Falcon MO
Regions Insurance Fayetteville AR
Reynolds Cancer Support House Fort Smith AR
Robbi's Rocketeers Little Rock AR
Rockin Panthers Yellville AR
Russell1 Sherwood AR
Sam&Ike Fayetteville AR
SFLIC Hot Springs AR
SHARE Foundation El Dorado AR
Shirley's Praise Team Alexander AR
Simmons First National Corporation Pine Bluff AR
Southern Bancorp West Helena AR
Spring 2014 Fayetteville AR
SpringdaleWinners Springdale AR
SquatsRus Farmington AR
St. Michaels Episcopal Church Little Rock AR
Stein Ancillary Services Fort Smith AR
Sue Shock Insurance Vilonia AR
Summit Bank Arkadelphia AR
TDK-Lambda Americas - DTC Richardson TX
TDK-Lambda Americas SD San Diego CA
Team Direct Management LLC Rogers AR
Team Fit Siloam Springs AR
Team Get Fit Jonesboro AR
Team UAMS Little Rock AR
TeamTelcoe Little rock AR
Terminix of Hot Springs Village Little Rock AR
Texana Bank Texarkana TX
Texarkana College Texarkana TX
Texarkana ISD Texarkana TX
The Burnovators Little Rock AR
The Cason Group Columbia SC
The Fort Chaffee Beetles Fort Chaffee AR
The Hatcher Agency Little Rock AR
The Paperweights Broken Arrow  OK
The Reluctant Four Eureka Springs AR
The Ten Wonders Clinton AR
Timberline  FCU Crossett AR
Transplace Lowell AR
Truman Arnold Companies Texarkana TX
TSA-Arkansas Little Rock AR
UAFS Fort Smith AR
UAMS East Helena AR
UAMS Northeast Jonesboro AR
UAMS South Central Pine Bluff AR
Visit Hot Springs Hot Springs AR
W.P. Malone, Inc. Arkadelphia AR
WAIT Lifters Springdale AR
Walker Brothers Insurance Inc. Springdale AR
Washington Regional Medical Center Fayetteville AR
Western AR Counseling & Guidance Cn Fort Smith AR
White Hall School District White Hall AR
Women of AT&T NEO Chapter Cleveland OH
WRAAA Naturals Batesville AR
Wynne Public Schools Wynne AR

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