News Release

Hours to change for Arkansas Blue Cross and Blue Shield Enrollment Center in local Goodwill stores for people wanting to learn about new health coverage opportunities (Fayetteville, Ark.)


Max Greenwood, Arkansas Blue Cross and Blue Shield @ 501-378-2131
Rebecca Brockman, Goodwill Industries of Arkansas @ 501-372-5100

Rogers, Ark. (January 9, 2014) — Residents of Fayetteville and surrounding areas can visit the Arkansas Blue Cross and Blue Shield Enrollment Centers located in two local Goodwill Industries of Arkansas retail stores during new hours of operation to learn about the new health care law and, if eligible, to enroll in free or low-cost health plans.

Certified Arkansas Blue Cross agents are available at two local Goodwill stores: 705 E. Appleby Rd., 9 a.m. to 6 p.m., every Wednesday and Friday and 3105 W. Martin Luther King Jr. Blvd, 9 a.m. to 6 p.m., every Tuesday and Thursday starting January 14. Both locations will feature Arkansas Blue Cross agents will be available through March 2014. Residents are encouraged to stop by the retail stores to talk to an agent about new health coverage opportunities.

With more than a quarter-million uninsured adults in Arkansas becoming newly eligible for free or low-cost health insurance due to the health care laws, it's a good time for many Arkansans to explore their options.

Goodwill stores are hosting Enrollment Centers staffed by Arkansas Blue Cross in a total of 12 retail stores throughout the state — a list of all Goodwill store locations with Enrollment Centers can be found on our website at

"Arkansans without insurance face barriers in accessing quality health care and necessary medications," said Karen Raley, vice president of Communications and Product Development for Arkansas Blue Cross. "Through the Arkansas Blue Cross Enrollment Centers inside Goodwill stores, our certified agents are able to guide those whom Goodwill serves every day through the eligibility and enrollment process so that they can get coverage to help take better care of themselves, which in turn supports their ability to take good care of their families. It is a privilege to be working with Goodwill Industries of Arkansas in helping provide Arkansans with health insurance coverage."

At the Arkansas Blue Cross Enrollment Centers, Goodwill store shoppers will have an opportunity to register for monthly door prizes including $100 in Goodwill gift certificates.

About Goodwill Industries of Arkansas
Goodwill Industries of Arkansas is a 501(c)(3) nonprofit organization created in 1927 and dedicated to the mission of providing education, training, and employment services for people with disabilities and other special needs. Revenue generated through the sale of reusable donated goods at Goodwill's 24 retail stores is used to create jobs and fund career assistance programs. Last year, Goodwill served more than 8,000 people in Arkansas and placed more than 1,200 people in competitive employment. For more information, visit

About Arkansas Blue Cross and Blue Shield
Founded in 1948, Arkansas Blue Cross and Blue Shield, an independent licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross and its affiliates have more than 2,500 employees.

The Blue Cross and Blue Shield Association is comprised of 37 independent, locally operated Blue Cross and Blue Shield Plans that collectively provide health care coverage for 100 million — nearly one in three — Americans.

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