News Release

Arkansans can apply for health insurance at Goodwill retail stores — Health insurance enrollment centers to open in 12 stores statewide, hosted by Arkansas Blue Cross and Blue Shield for Goodwill shoppers


Melissa Hendricks, Goodwill Industries of Arkansas @ 501-372-5100
Max Greenwood, Arkansas Blue Cross and Blue Shield @ 501-378-2131

Little Rock, Ark. (November 4, 2013) — Goodwill Industries of Arkansas, a non-profit organization focused on providing people with career assistance services, now will offer Arkansans who qualify the opportunity to enroll in free or low-cost health insurance plans at select Goodwill retail stores.

The collaboration with Arkansas Blue Cross and Blue Shield begins on November 11 with Arkansas Blue Cross staff at 12 Goodwill locations on specific days of the week (described in chart below). People will be able to go to those Goodwill stores to talk to an expert to learn about the new health care law and health plans now available to Arkansans who meet income requirements.

Arkansas Blue Cross certified agents will assist people at 12 Goodwill locations to determine whether they qualify for free or low-cost health insurance and help them enroll.

Currently, more than a quarter-million uninsured adults in Arkansas are eligible for free or low-cost health insurance due to new health care laws.

"Goodwill gives people a hand up, not a hand out to prepare them for successful employment," said Brian Itzkowitz, president and CEO of Goodwill Industries of Arkansas. "Educating and helping people access free or low-cost health care coverage aligns with our mission of improving the lives of individuals, families and communities."

In May, the state legislature expanded the Medicaid program, enabling 250,000 more residents to qualify for Medicaid. Arkansas Blue Cross has been working with nonprofit organizations throughout the state to raise awareness and help low-income Arkansans find free or low-cost coverage.

"We are honored to collaborate with Goodwill Industries of Arkansas in helping provide Arkansans with health insurance coverage," said Karen Raley, vice president of Communications and Product Development for Arkansas Blue Cross. "Arkansans without insurance face barriers in accessing quality health care and necessary medications. Our certified agents will guide those whom Goodwill serves every day through the eligibility and enrollment process so that they can get coverage to help take better care of themselves, which in turn supports their ability to take good care of their families."

About Goodwill Industries of Arkansas
Goodwill Industries of Arkansas is a 501(c)(3) nonprofit organization created in 1927 and dedicated to the mission of providing education, training, and employment services for people with disabilities and other special needs. Revenue generated through the sale of reusable donated goods at Goodwill's 24 retail stores is used to create jobs and fund career assistance programs. Last year, Goodwill served more than 8,000 people in Arkansas and placed more than 1,200 people in competitive employment. For more information, visit

About Arkansas Blue Cross and Blue Shield
Founded in 1948, Arkansas Blue Cross and Blue Shield, an independent licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross and its affiliates have more than 2,500 employees.

The Blue Cross and Blue Shield Association is comprised of 37 independent, locally operated Blue Cross and Blue Shield Plans that collectively provide health care coverage for 100 million — nearly one in three — Americans.

Arkansas Blue Cross and Blue Shield Goodwill Store Enrollment Stations

Benton 1716 Military Road
8:30 a.m. to 5:30 p.m.
Bryant 5914 Highway 5N
8:30 a.m. to 5:30 p.m.
Cabot 204 S. Rockwood Drive
Tuesdays and Thursdays
8:30 a.m. to 5:30 p.m.
Fayetteville 705 E. Appleby Rd

3105 W. Martin Luther King Jr. Blvd
Thursdays and Fridays
9 a.m. to 8 p.m.

9 a.m. to 8 p.m.
Little Rock 7400 Scott Hamilton Rd

109 Markham Park Dr
8 a.m. to 5 p.m.

Tuesdays and Thursdays
8 a.m. to 5 p.m.
Mountain Home 759 Hwy 62 East, Suite 102
9 a.m. to 6 p.m.
North Little Rock 6929 John F. Kennedy Blvd.
Wednesdays and Fridays
8 a.m. to 5 p.m.
Paragould 2808 W. Kingshighway
870 215-0780
Wednesdays, Thursdays, Fridays
9 a.m. to 7 p.m.
Rogers 4301 South Dixieland Rd
(at the corner of Pleasant Crossing & Dixieland)
10 a.m. to 6 p.m.
Russellville 2100 North Arkansas Avenue
8:30 a.m. to 5:30 p.m.

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