News Release

Newly designed Arkansas Blue Cross website makes finding affordable insurance much easier


Max Greenwood @ 501-378-2131

Little Rock, Ark. (October 4, 2013) — Arkansans who are looking for a quick and easy way to see if they will get help paying for their health insurance plan in 2014 can visit the new, user-friendly Arkansas Blue Cross and Blue Shield website,

Visitors who are wondering if they will get a tax credit can simply select the "Do I Qualify" tool on the home page to find out — in a minute or less — whether they might receive a tax credit under the new health care law.

For Arkansans who do not qualify for a tax credit, the new website has an easy online shopping experience where customers can search for and compare medical and dental plans. They also can chat online with Arkansas Blue Cross representatives during regular business hours.

Overall, the updated website makes shopping online for health plans an easy, empowering experience, a reflection of Arkansas Blue Cross' new "Live Fearless" campaign.

"We wanted to reconfigure our website so that it's consistent with the message we've always had: We're here for Arkansans. We have answers to your questions, and we want to help you find the best, most affordable health care plans for you and your family," said Karen Raley, vice president of Advertising, Communications & Product Development. "Our website is just one of many ways we're helping people move forward so they can finally get the coverage they need and deserve. We also have representatives available at 1-800-392-258 to guide people through the new insurance landscape."

Founded in 1948, Arkansas Blue Cross and Blue Shield, an independent licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross and its affiliates have more than 2,500 employees.

The Blue Cross and Blue Shield Association is comprised of 37 independent, locally operated Blue Cross and Blue Shield Plans that collectively provide health care coverage for 100 million — nearly one in three — Americans.

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