Little Rock, Ark. (March 1, 2012) — Representatives from companies and groups throughout
Arkansas and the nation gathered today to kick off of the 2012 Blue & You Fitness Challenge held at
the Statehouse Convention Center.
Groups and individuals along with their “Friends in Fitness” pledged to get fit at the kickoff
event as companies and groups made their commitment to exercise 30, 60 or 92 checkpoints and
advance virtually across America.
The exercise competition has grown from two entities in 2004 to more than 140 groups with
nearly 70,000 potential employees/individuals competing in 2012. The Blue & You Fitness Challenge
begins March 1 and runs through May 31 and is hosted by Arkansas Blue Cross and Blue Shield, the
Arkansas Department of Health and the Arkansas Department of Human Services. The Challenge
encourages employees to work toward the public health recommendation of 30 minutes of physical
activity each day for adults, most days of the week.
“Thousands of ‘fitness friends’ are making a move toward better health by participating in the
Challenge this year,” said Richard Cooper, vice president of Human Resources for Arkansas Blue
Cross and team champion for the Challenge. “Having a workout buddy to support your goals and
celebrate achievements with is one of the best motivations.”
During the contest, participants engage in eligible cardiovascular-oriented exercises to work
their way through at least 30 virtual checkpoints across America during the three-month contest,
although 92 checkpoints (the number of total days of the contest) are on the virtual map. Participants
exercise through all state capitals, many national parks and some interesting places in between.
Blue & You Fitness Challenge participants register and log their exercise online at
BlueAndYouFitnessChallenge-ark.com. Participants are able to watch real-time data to see how
their stats compare to others in the competition. The winning entity is determined by the greatest
employee/group participation and the highest scores in four categories.
“At DHS, our more than 7,500 employees take care of our citizens across the state every day.
We want them to take care of themselves, too, and that’s why the Blue & You Fitness Challenge is
so important,” said John Selig, director of the Arkansas Department of Human Services. “It gives us
a chance to promote healthy habits at work. Regular exercise is a good way to reduce stress, battle
the sedentary nature that often accompanies working at a desk every day and improve cardiovascular
health. We are proud that this Arkansas-made program has put our state in the national spotlight for
promoting worksite wellness.”
“We believe programs like the Blue & You Fitness Challenge are a fun, motivational way to
help begin to change lifestyles and improve overall health,” said Paul Halverson, PhDr, director of the
Arkansas Department of Health and state health officer. “Current research tells us that getting more
physical activity means lower health care costs for individuals and families. A study by the Arkansas
Center for Health Improvement shows that health care costs are 75 percent higher for those who
are obese and physically inactive compared to those who are at a healthy weight and are physically
active. In today’s economy, this can mean a real difference in the quality of life for an Arkansas family.
Less money spent on health care means more money for dad, mom and the kids to do the things we
all enjoy. It makes good sense to exercise — better health, and more change in our pockets.”
The Employee Fitness Contest Kit, a free guide to organizing an employee exercise
competition, is available in notebook and/or CD format by calling toll free, 1-800-686-2609, or by
stopping by the nearest Arkansas Blue Cross regional office. The kit also may be downloaded as PDFs at any one of the following Web sites:
Founded in 1948, Arkansas Blue Cross and Blue Shield, an Independent Licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross and its affiliates have more than 2,800 employees. If combined, the 38 independent, locally operated Blue Cross and Blue Shield Plans collectively provide health care coverage for 100 million — nearly one in three — Americans.
The Arkansas Department of Health (ADH) is a centralized health department, operating
units in each of the state’s 75 counties. County governments provide facilities and support
for the clinical, environmental and home health services offered by the agency. The mission
of the Department is to promote public health policies and practices that assure a healthy
quality of life for Arkansans. ADH works to protect, improve and promote the health of
all Arkansans with the support of more than 5,000 dedicated employees and public and
private partners. During each year, Department employees monitor and investigate public
health diseases and threats, provide preventive and personal health services in clinical and
in-home settings, provide education and enforce laws and regulations, support Hometown
Health Improvement, promote healthy behaviors, respond to public health emergencies
and educate and monitor industries that impact the public’s health.
The Arkansas Department of Human Services provides a wide range of social services
to more than a million Arkansas citizens each year through its programs and private
providers. DHS is the largest department of the executive branch of state government. It
has more than 7,000 employees a and consists of ten divisions and four support offices.
DHS maintains offices in each of the state’s 75 counties where a person can apply for all
the services DHS offers. Services are provided to people from all walks of life and all ages.
Major programs, which fall under the Arkansas Department of Human Services, include the
federal Food Stamp program and the Medicaid program, which accounts for the largest part
of the department’s $4 billion annual budget.
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Arkansas Blue Cross and Blue Shield is an Independent Licensee of the Blue Cross and Blue Shield Association and is licensed to offer health plans in all 75 counties of Arkansas.
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