News Release

Arkansas Blue Cross and Blue Shield challenges families to go for the gold this summer with the Red, White and ArkansasBlue Challenge


Kristy Fleming @ 501-378-5869

Little Rock, Ark. (June 27, 2012) — Arkansas Blue Cross and Blue Shield challenges Arkansas families to have fun and get fit with the Red, White and ArkansasBlue Challenge.

The “Red, White and ArkansasBlue Challenge” is a summer promotion that encourages healthy lifestyles for kids and families. The challenge includes an activity calendar, stickers, events and prizes. To participate in the challenge, parents must pick up the calendar and stickers at ArkansasBlue, Arkansas’ first health insurance store, located at Shackleford Crossings shopping center across from Walmart.

The cornerstone of the challenge is the activity calender, which is an eight-week fitness and safety calendar, designed for children ages 3-12. Kids are awarded each week with a bronze, silver or gold “medal” sticker based on the number of healthy activities they complete. Parents can bring the calendar to ArkansasBlue periodically to receive prizes. Each week, families also can register for a chance to win tickets to Wild River Country, Magic Springs, the Museum of Discovery or an Arkansas Travelers game.

“The challenge calendar is an opportunity for families to work together to set, record and display goals for staying healthy and safe this summer,” said Sara Harris, ArkansasBlue team leader. The calendar provides a list of ideas and encourages kids to think of their own healthy things to do each week.”

When kids complete their eight weeks of activities, they can turn in their calendar for a chance to win grand prizes.

ArkansasBlue also will host two family-friendly events this summer as part of the Red, White and ArkansasBlue Challenge. Families can enjoy a Blue Beach Party on Saturday, July 28 and a Packing It In healthy lunch box preparation event Saturday, August 18. Visit for more information on upcoming events at ArkansasBlue.

Founded in 1948, Arkansas Blue Cross and Blue Shield, an Independent Licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross and its affiliates have more than 2,800 employees. If combined, the 38 independent, locally operated Blue Cross and Blue Shield Plans collectively provide health care coverage for 100 million — nearly one in three — Americans.

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