Featured Story

October 25, 2016

Two New Vision Plans from Arkansas Blue Cross and Blue Shield

LITTLE ROCK, Ark. (October 24, 2016) —Arkansans now can purchase affordable vision coverage from a company they know and trust — Arkansas Blue Cross and Blue Shield — that will save them money and support good eye health.

Arkansas Blue Cross and VSP teamed up to offer two new vision plans, Classic and Plus, that allow members to take care of their vision and enjoy hundreds of dollars in savings. The new vision plans help pay for glasses or contact lenses, ensure regular eye exams and give members access to an exclusive network of more than 34,000 eye doctors and eye care centers.

Those who choose Arkansas Blue Cross vision coverage also enjoy additional savings on brand-name eyeglasses frames, 20 percent off unlimited additional pairs of glasses and up to 20 percent off LASIK eye surgery.

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Media Contact

Max Greenwood

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At a Glance

Company Headquarters

601 S. Gaines Street
Little Rock, AR 72201

Company History

Founded in 1948, Arkansas Blue Cross and Blue Shield, an Independent Licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross is a not-for-profit mutual insurance company. As a not-for-profit, mutual insurance company, Arkansas Blue Cross is owned by its policyholders, not by stockholders.

Our Mission

Our mission is to provide organizations, families and individuals with the best value in health-care financing products, life insurance and health-related financial services. Our products and services are designed to create high customer value, confidence, peace of mind and an improved quality of life.

President and CEO-elect

Curtis Barnett

Number of Employees

Approximately 2,800

Family of Companies

BlueAdvantage Administrators of Arkansas
Blue & You Foundation for a Healthier Arkansas
Health Advantage


Arkansas Blue Cross operates full-service regional sales and service centers serving seven designated geographic areas of the state. The centers, headquartered in Fayetteville, Fort Smith, Hot Springs, Little Rock, Jonesboro, Pine Bluff and Texarkana, offer sales, customer service, medical management and provider relations services to counties in their parts of the state.

Arkansas Blue Cross opened and operates the state’s first, freestanding insurance store, ArkansasBlue, located in Shackleford Crossings Shopping Center in Little Rock. Since then, ArkansasBlue retail stores have opened in Pine Bluff, Hot Springs and Lowell.

Membership and Products

  • Health and prescriptions drug plans for Medicare-eligible Arkansans,
  • Low-cost health plans for Arkansas residents, under age 65 and not on Medicare,
  • Group health plans,
  • Dental plans
  • Vision plans
  • Other ancillary products

Health Resources for Members

Our members have access to numerous health tools including health coaches, health education programs, a medical dictionary, and online health tools.