LITTLE ROCK, Ark. (November 10, 2016) — Arkansas Blue Cross and Blue Shield members with smartphones can sign up for a free new message service called the Wire®. Powered by Relay Network, LLC (Relay), the Wire is a simple and secure way for members to stay informed about their health on their own private communication channel. Users access it through unique links sent via text message.
Inside the member’s individual Wire are reminders about preventive care, member-only services, coverage and benefits information, and tips on how to find the most costeffective, quality care. Videos, articles and other content will be permanently stored so
the member can access it anytime.
"Our focus with the Wire is to send high-value content that members can use to manage their health," said Eric Paczewitz, vice president of Corporate Marketing for Arkansas Blue Cross. "As a unique service tailored to every member, we'll be able to
provide support on a personal level."
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Arkansas Blue Cross and Blue Shield is an Independent Licensee of the Blue Cross and Blue Shield Association and is licensed to offer health plans in all 75 counties of Arkansas.
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