Featured Story

June 22, 2015

2015 Blue and You Fitness Challenge winners announced

Groups from around Arkansas gathered on June 22 as the winners of the 2015 Blue and You Fitness Challenge were revealed during a ceremony held at the Statehouse Convention Center in downtown Little Rock.

"Thousands of Americans decided to "Just Move" in the Challenge this year," said Richard Cooper, vice president of Human Resources for Arkansas Blue Cross and Blue Shield."The 5,587 individuals participating in those groups logged 377,999 checkpoints during the contest," Richard said. "To log a checkpoint, participants exercised at least 30 minutes! And, I'm proud to announce the winners of the 2015 Challenge are..."

2015 Blue and You Fitness Challenge Winners
Group Category 1 (2-3 Participants) – L & M Shakers
Group Category 2 (4-6 Participants) – The Burnovators
Group Category 3 (7-9 Participants) – Walking with Purpose
Group Category 4 (10-12 Participants) – The Ten Wonders
Group Category 5 (13-17 Participants) – SilverSneakers of Clinton
Group Category 6 (18-21 Participants) – Arkansas State Plant Board, Little Rock, AR
Group Category 7 (22-29 Participants) – Transportation Security Agency, Little Rock, AR
Group Category 8 (30-49 Participants) – Arkansas Center for Health Improvement
Group Category 9 (50-79 Participants) – Nucor Yamato Steel
Group Category 10 (80-300 Participants) – Arkansas Oklahoma Gas Corporation
Group Category 11 (300+ Participants) – Arkansas Department of Human Services

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Media Contact

Max Greenwood

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At a Glance

Company Headquarters

601 S. Gaines Street
Little Rock, AR 72201

Company History

Founded in 1948, Arkansas Blue Cross and Blue Shield, an Independent Licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross is a not-for-profit mutual insurance company. As a not-for-profit, mutual insurance company, Arkansas Blue Cross is owned by its policyholders, not by stockholders.

Our Mission

Our mission is to provide organizations, families and individuals with the best value in health-care financing products, life insurance and health-related financial services. Our products and services are designed to create high customer value, confidence, peace of mind and an improved quality of life.

President and Chief Executive Officer

Mark White

Executive Vice President and Chief Operating Officer

Mike Brown

Number of Employees

Approximately 2,800


Arkansas Blue Cross operates full-service regional sales and service centers serving seven designated geographic areas of the state. The centers, headquartered in Fayetteville, Fort Smith, Hot Springs, Little Rock, Jonesboro, Pine Bluff and Texarkana, offer sales, customer service, medical management and provider relations services to counties in their parts of the state.

Arkansas Blue Cross opened and operates the state’s first, freestanding insurance store, ArkansasBlue, located in Shackleford Crossings Shopping Center in Little Rock. Since then, ArkansasBlue retail stores have opened in Pine Bluff, Hot Springs and Lowell.

Membership and Products

  • Health and prescriptions plans for Medicare-eligible Arkansans,
  • Low-cost health plans for individuals who are Arkansas residents, under age 65 and not on Medicare,
  • Group health-benefit plans, and
  • Dental plans

Health Resources for Members

Our members have access to numerous health tools including health coaches, health education programs, a medical dictionary, and online health tools.

Family of Companies

BlueAdvantage Administrators of Arkansas
Blue & You Foundation for a Healthier Arkansas
HMO Partners, Inc. (dba Health Advantage)