Featured Story

September 28, 2015

Behavioral Health Care Company Announces New Board Chair and Vice Chair

Kansas City, MO. (September 28, 2015) — The Board of Managers of New Directions Behavioral Health® (New Directions) announced the election of Jim Bailey to the position of Board Chairman and Ron Simmons to the position of Vice Chairman. New Directions, a privately owned company, provides managed behavioral health care services, employee assistance programs, health coaching and organizational consulting to health plans and to employers around the country.

"Both Jim and Ron bring a deep knowledge and passion for our mission of improving health through change," said John Quick, New Directions President and CEO. "Their extensive service to New Directions and strong leadership has guided us tremendously as we've grown from serving 1.4M members in 2008 to more than 12M members today."

"Behavioral health conditions are significant contributors to overall medical costs in the United States," said Bailey, Chief Marketing Officer for Arkansas Blue Cross and Blue Shield. "Working together with health plans, New Directions makes a substantial impact in managing those costs and improving the quality of life for behavioral health patients. It's a mission I'm proud to be a part of."

Read More

Media Contact

Max Greenwood

Social Media

At a Glance

Company Headquarters

601 S. Gaines Street
Little Rock, AR 72201

Company History

Founded in 1948, Arkansas Blue Cross and Blue Shield, an Independent Licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross is a not-for-profit mutual insurance company. As a not-for-profit, mutual insurance company, Arkansas Blue Cross is owned by its policyholders, not by stockholders.

Our Mission

Our mission is to provide organizations, families and individuals with the best value in health-care financing products, life insurance and health-related financial services. Our products and services are designed to create high customer value, confidence, peace of mind and an improved quality of life.

President and Chief Executive Officer

Mark White

Executive Vice President and Chief Operating Officer

Mike Brown

Number of Employees

Approximately 2,800


Arkansas Blue Cross operates full-service regional sales and service centers serving seven designated geographic areas of the state. The centers, headquartered in Fayetteville, Fort Smith, Hot Springs, Little Rock, Jonesboro, Pine Bluff and Texarkana, offer sales, customer service, medical management and provider relations services to counties in their parts of the state.

Arkansas Blue Cross opened and operates the state’s first, freestanding insurance store, ArkansasBlue, located in Shackleford Crossings Shopping Center in Little Rock. Since then, ArkansasBlue retail stores have opened in Pine Bluff, Hot Springs and Lowell.

Membership and Products

  • Health and prescriptions plans for Medicare-eligible Arkansans,
  • Low-cost health plans for individuals who are Arkansas residents, under age 65 and not on Medicare,
  • Group health-benefit plans, and
  • Dental plans

Health Resources for Members

Our members have access to numerous health tools including health coaches, health education programs, a medical dictionary, and online health tools.

Family of Companies

BlueAdvantage Administrators of Arkansas
Blue & You Foundation for a Healthier Arkansas
HMO Partners, Inc. (dba Health Advantage)