Arkansas Blue Cross and Blue Shield employees jumped at the chance to raise money and awareness for the work of the ALS Association ... and to see three of their high-ranking executives doused today ... for the benefit of those suffering from this debilitating disease.
Julie Nichols, an employee whose brother suffers from Amyotrophic Lateral Sclerosis (ALS), asked that the company to get involved in the ALS Ice Bucket Challenge. In just over a week, employees raised almost $10,000, an amount that was matched by Arkansas Blue Cross. The money will be donated to ALS-Arkansas in honor of Ms. Nichol’s brother, Kip Jackson, and a member of Arkansas Blue Cross’ board of directors, Tommy May, who also has ALS.
Mr. May and Mr. Jackson were on hand today as Arkansas Blue Cross executives completed the challenge.
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