Featured Story

December 1, 2014

Open Enrollment is Now Until February 15, 2015

With a shorter time frame for people to shop for individual and family health insurance plans — on or off the federal Health Insurance Marketplace ( — Arkansas Blue Cross and Blue Shield is offering a number of ways to make the buying process faster, easier and more convenient.

First-time customers can enroll online, by phone or in person. With a wider selection of enrollment options, shoppers should be able to meet the open enrollment deadline of February 15, 2015.

To enroll, simply:

  • Go online to
  • Call 1-800-392-2583 to speak with a representative or contact your agent
  • Visit an ArkansasBlue health insurance retail store or a full-service office
  • Drop by a Goodwill location

Read More

Media Contact

Max Greenwood

Social Media

At a Glance

Company Headquarters

601 S. Gaines Street
Little Rock, AR 72201

Company History

Founded in 1948, Arkansas Blue Cross and Blue Shield, an Independent Licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross is a not-for-profit mutual insurance company. As a not-for-profit, mutual insurance company, Arkansas Blue Cross is owned by its policyholders, not by stockholders.

Our Mission

Our mission is to provide organizations, families and individuals with the best value in health-care financing products, life insurance and health-related financial services. Our products and services are designed to create high customer value, confidence, peace of mind and an improved quality of life.

President and Chief Executive Officer

P. Mark White

Executive Vice President and Chief Operating Officer

Mike Brown

Number of Employees

Approximately 2,875


Arkansas Blue Cross operates full-service regional offices serving seven designated geographic areas of the state. The Regional Offices, headquartered in Fayetteville, Fort Smith, Hot Springs, Little Rock, Jonesboro, Pine Bluff and Texarkana, offer sales, customer service, medical management and provider relations services to counties in their parts of the state.

Membership and Products

  • Health and prescriptions plans for Medicare-eligible Arkansans,
  • Low-cost health plans for individuals who are Arkansas residents, under age 65 and not on Medicare,
  • Group health-benefit plans, and
  • Dental plans

Health Resources for Members

Our members have access to numerous health tools including health coaches, health education programs, a medical dictionary, and online health tools.

Family of Companies

BlueAdvantage Administrators of Arkansas
Blue & You Foundation for a Healthier Arkansas
HMO Partners, Inc. (dba Health Advantage)