Featured Story

April 1, 2014

Pierce named lead executive for sales competence

Dwayne Pierce has been named lead executive for sales competence for Arkansas Blue Cross and Blue Shield, according to Karen Raley, vice president of corporate marketing for Arkansas Blue Cross.

In his new role, Pierce will be responsible for identifying competencies necessary for best-in-class sales performance and for managing the development and implementation of training programs necessary to build those skill sets in sales staff throughout Arkansas Blue Cross. His responsibilities also will include ensuring that external agents have the resources needed for maximum productivity in the sale of company products and services. He will coordinate relationships with external vendors involved in the sales process.

Pierce, who joined Arkansas Blue Cross in 1998 as a plan board manager, most recently served the company as regional executive for the Southeast sales and service center in Pine Bluff. As regional executive, he led a team focused on customer service, individual and group product sales and marketing, medical management and provider services. Previously, he held various positions including group marketing representative and primary care network board manager.

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Media Contact

Max Greenwood

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At a Glance

Company Headquarters

601 S. Gaines Street
Little Rock, AR 72201

Company History

Founded in 1948, Arkansas Blue Cross and Blue Shield, an Independent Licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross is a not-for-profit mutual insurance company. As a not-for-profit, mutual insurance company, Arkansas Blue Cross is owned by its policyholders, not by stockholders.

Our Mission

Our mission is to provide organizations, families and individuals with the best value in health-care financing products, life insurance and health-related financial services. Our products and services are designed to create high customer value, confidence, peace of mind and an improved quality of life.

President and Chief Executive Officer

P. Mark White

Executive Vice President and Chief Operating Officer

Mike Brown

Number of Employees

Approximately 2,875


Arkansas Blue Cross operates full-service regional offices serving seven designated geographic areas of the state. The Regional Offices, headquartered in Fayetteville, Fort Smith, Hot Springs, Little Rock, Jonesboro, Pine Bluff and Texarkana, offer sales, customer service, medical management and provider relations services to counties in their parts of the state.

Membership and Products

  • Health and prescriptions plans for Medicare-eligible Arkansans,
  • Low-cost health plans for individuals who are Arkansas residents, under age 65 and not on Medicare,
  • Group health-benefit plans, and
  • Dental plans

Health Resources for Members

Our members have access to numerous health tools including health coaches, health education programs, a medical dictionary, and online health tools.

Family of Companies

BlueAdvantage Administrators of Arkansas
Blue & You Foundation for a Healthier Arkansas
HMO Partners, Inc. (dba Health Advantage)