Featured Story

August 26, 2016

Fearless Football Brings Hometown Pride, Help to Communities

Eight teams are kick starting the 2016 high school football in grand style while making a difference in their hometowns next week as Arkansas Blue Cross and Blue Shield partners with Hooten’s Arkansas Football to present the 2016 Kickoff Classic.

Teams were selected by Hooten’s Arkansas Football to play in the high school football showcase, based in part on their 2015 football season record and for a promising 2016 season. The 2016 teams come from Centerpoint, England, Hamburg, Little Rock’s McClellan, McCrory, Mount Ida and Sheridan in Arkansas and Dallas Episcopal in Texas.

“We are proud to partner with Arkansas Blue Cross in the 17th year of this event,” said Chris Hooten, president of Hooten Publishing, Inc. “We are thrilled to have a title sponsor that sees beyond gameday, that is investing in the communities of our participating teams.”

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Media Contact

Max Greenwood

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At a Glance

Company Headquarters

601 S. Gaines Street
Little Rock, AR 72201

Company History

Founded in 1948, Arkansas Blue Cross and Blue Shield, an Independent Licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross is a not-for-profit mutual insurance company. As a not-for-profit, mutual insurance company, Arkansas Blue Cross is owned by its policyholders, not by stockholders.

Our Mission

Our mission is to provide organizations, families and individuals with the best value in health-care financing products, life insurance and health-related financial services. Our products and services are designed to create high customer value, confidence, peace of mind and an improved quality of life.

President and CEO-elect

Curtis Barnett

Number of Employees

Approximately 2,800

Family of Companies

BlueAdvantage Administrators of Arkansas
Blue & You Foundation for a Healthier Arkansas
Health Advantage


Arkansas Blue Cross operates full-service regional sales and service centers serving seven designated geographic areas of the state. The centers, headquartered in Fayetteville, Fort Smith, Hot Springs, Little Rock, Jonesboro, Pine Bluff and Texarkana, offer sales, customer service, medical management and provider relations services to counties in their parts of the state.

Arkansas Blue Cross opened and operates the state’s first, freestanding insurance store, ArkansasBlue, located in Shackleford Crossings Shopping Center in Little Rock. Since then, ArkansasBlue retail stores have opened in Pine Bluff, Hot Springs and Lowell.

Membership and Products

  • Health and prescriptions drug plans for Medicare-eligible Arkansans,
  • Low-cost health plans for Arkansas residents, under age 65 and not on Medicare,
  • Group health plans,
  • Dental plans
  • Vision plans
  • Other ancillary products

Health Resources for Members

Our members have access to numerous health tools including health coaches, health education programs, a medical dictionary, and online health tools.