Featured Story

March 3, 2015

More than 6,500 participants competing in the 2015 Blue & You Fitness Challenge

Representatives from companies and groups throughout Arkansas and the nation gathered at the Statehouse Convention Center today to kick off the 2015 Blue & You Fitness Challenge. Groups and individuals at the kickoff committed to “Just Move” and start living a happier and healthier life.

The Blue & You Fitness Challenge is held from March 1 through May 31 and is hosted by Arkansas Blue Cross and Blue Shield, the Arkansas Department of Health (ADH) and the Arkansas Department of Human Services (DHS). The Challenge encourages employees to work toward the public health recommendation of 30 minutes of physical activity each day for adults, most days of the week. The exercise competition has grown from two entities in 2004 to more than 150 groups with nearly 6,500 employees/individuals competing in 2015.

“Thousands of people are making a commitment to ‘just move’ to improve their lives and start living happier and healthier lives by participating in the Challenge this year,” said Richard Cooper, vice president of Human Resources for Arkansas Blue Cross and team champion for the Challenge.

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Media Contact

Max Greenwood

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At a Glance

Company Headquarters

601 S. Gaines Street
Little Rock, AR 72201

Company History

Founded in 1948, Arkansas Blue Cross and Blue Shield, an Independent Licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross is a not-for-profit mutual insurance company. As a not-for-profit, mutual insurance company, Arkansas Blue Cross is owned by its policyholders, not by stockholders.

Our Mission

Our mission is to provide organizations, families and individuals with the best value in health-care financing products, life insurance and health-related financial services. Our products and services are designed to create high customer value, confidence, peace of mind and an improved quality of life.

President and Chief Executive Officer

P. Mark White

Executive Vice President and Chief Operating Officer

Mike Brown

Number of Employees

Approximately 2,875


Arkansas Blue Cross operates full-service regional offices serving seven designated geographic areas of the state. The Regional Offices, headquartered in Fayetteville, Fort Smith, Hot Springs, Little Rock, Jonesboro, Pine Bluff and Texarkana, offer sales, customer service, medical management and provider relations services to counties in their parts of the state.

Membership and Products

  • Health and prescriptions plans for Medicare-eligible Arkansans,
  • Low-cost health plans for individuals who are Arkansas residents, under age 65 and not on Medicare,
  • Group health-benefit plans, and
  • Dental plans

Health Resources for Members

Our members have access to numerous health tools including health coaches, health education programs, a medical dictionary, and online health tools.

Family of Companies

BlueAdvantage Administrators of Arkansas
Blue & You Foundation for a Healthier Arkansas
HMO Partners, Inc. (dba Health Advantage)