Featured Story

November 16, 2016

New Mobile Service for Health Insured

LITTLE ROCK, Ark. (November 10, 2016) — Arkansas Blue Cross and Blue Shield members with smartphones can sign up for a free new message service called the Wire®. Powered by Relay Network, LLC (Relay), the Wire is a simple and secure way for members to stay informed about their health on their own private communication channel. Users access it through unique links sent via text message.

Inside the member’s individual Wire are reminders about preventive care, member-only services, coverage and benefits information, and tips on how to find the most costeffective, quality care. Videos, articles and other content will be permanently stored so the member can access it anytime.

"Our focus with the Wire is to send high-value content that members can use to manage their health," said Eric Paczewitz, vice president of Corporate Marketing for Arkansas Blue Cross. "As a unique service tailored to every member, we'll be able to provide support on a personal level."

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Media Contact

Max Greenwood

Social Media

At a Glance

Company Headquarters

601 S. Gaines Street
Little Rock, AR 72201

Company History

Founded in 1948, Arkansas Blue Cross and Blue Shield, an Independent Licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross is a not-for-profit mutual insurance company. As a not-for-profit, mutual insurance company, Arkansas Blue Cross is owned by its policyholders, not by stockholders.

Our Mission

Our mission is to provide organizations, families and individuals with the best value in health-care financing products, life insurance and health-related financial services. Our products and services are designed to create high customer value, confidence, peace of mind and an improved quality of life.

President and CEO-elect

Curtis Barnett

Number of Employees

Approximately 2,800

Family of Companies

BlueAdvantage Administrators of Arkansas
Blue & You Foundation for a Healthier Arkansas
Health Advantage


Arkansas Blue Cross operates full-service regional sales and service centers serving seven designated geographic areas of the state. The centers, headquartered in Fayetteville, Fort Smith, Hot Springs, Little Rock, Jonesboro, Pine Bluff and Texarkana, offer sales, customer service, medical management and provider relations services to counties in their parts of the state.

Arkansas Blue Cross opened and operates the state’s first, freestanding insurance store, ArkansasBlue, located in Shackleford Crossings Shopping Center in Little Rock. Since then, ArkansasBlue retail stores have opened in Pine Bluff, Hot Springs and Lowell.

Membership and Products

  • Health and prescriptions drug plans for Medicare-eligible Arkansans,
  • Low-cost health plans for Arkansas residents, under age 65 and not on Medicare,
  • Group health plans,
  • Dental plans
  • Vision plans
  • Other ancillary products

Health Resources for Members

Our members have access to numerous health tools including health coaches, health education programs, a medical dictionary, and online health tools.