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Arkansas Blue Cross and Blue Shield
Web Privacy Statement
Arkansas Blue Cross and Blue Shield respects your right to privacy. You can visit
this Web site without sharing information about yourself or revealing any information
about who you are. Arkansas Blue Cross will not collect or retain any information
about you personally, such as your address, Social Security number, telephone number
or medical information, unless you choose to provide it to us.
Personal Information
Arkansas Blue Cross may collect and/or track (1) the home server domain names, e-mail
addresses, type of client computer, files downloaded, search engine used, operating
system, and type of Web browser of visitors to this Web site, (2) the e-mail addresses
of visitors who communicate with us via e-mail, (3) information knowingly provided
by the visitor through online registration forms, surveys, e-mail, and other online
avenues and (4) aggregate and user-specific information on which pages visitors
access.
Use of Personal Data Collected
Personal data collected by Arkansas Blue Cross may be used for editorial and feedback
purposes, for marketing and promotional purposes, for a statistical analysis of
users' behavior, for product development, for content improvement or to customize
the content and layout of this Web site. Aggregate data on visitors' home servers
may be used for internal purposes or provided to third parties such as marketing
firms. Individually identifying information, such as names, postal and e-mail addresses,
phone numbers, and other personal information that visitors voluntarily provide
may be added to Arkansas Blue Cross databases and used for future calls and mailings
regarding site updates, new products and services, and upcoming events.
Links
Our site contains links to other Web sites not controlled by Arkansas Blue Cross.
The information you provide us does not transfer to those Web sites. We do not assume
responsibility for the privacy practices or the content of those sites.
General Non-Confidentiality of Information Transmitted Via the Internet
Arkansas Blue Cross has security features to prevent the unauthorized release of
or access to personal information. Please be advised, however, that the confidentiality
of any communication or material transmitted to or from Arkansas Blue Cross via
this site or e-mail cannot be guaranteed. Accordingly, Arkansas Blue Cross is not
responsible for the security of information.
Effective Date
This Web privacy statement is effective as of Dec. 31, 2000. Arkansas Blue Cross
reserves the right to change the Web privacy statement. This privacy policy is not
intended to and does not imply any contractual or other legal rights in respect
to Arkansas Blue Cross or any other party.
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