Arkansans have come to rely on the compassion of a Cross ... that has been trusted for more than 65 years. The security of a Shield ... accepted by more doctors and top specialists. And the power of a card ... that opens doors in all 50 states. When you have a sense of stability and security, you can "Live Fearless." And like the individuals portrayed in the stories you'll see in our advertising campaign, you can begin to express what "fearless is" to you!