About Us

Vision, Mission, Values

Our Vision

To be the leading provider of health-care financing solutions, service and information that contribute to improving the health status of all those in the communities we serve.

Our Mission

Our mission is to provide organizations, families and individuals with the best value in health-care financing products, life insurance and health-related financial services. Our products and services are designed to create high customer value, confidence, peace of mind and an improved quality of life.

Our Values

We believe our strength comes from being an independent, mutual, not-for-profit health insurance company and that we deliver the best value to our customers and society by maintaining that structure.

We manage for long-term benefit of the communities we serve, not for short-term rewards or gains. We remain financially strong and stable in order to serve future generations.

Our members are our owners, and we keep their interests central in our business decision-making.

Because the best customer is an informed customer, we provide information to allow people to make knowledgeable health-care decisions and expenditures.

Our work environment fosters personal excellence, growth, flexibility and teamwork. We believe work is a major part of our lives and should be a fulfilling experience. Personal accountability and responsibility are cornerstones of our philosophy.

We believe in building and maintaining collaborative, long-term relationships with physicians, hospitals and other providers. These relationships are characterized by a mutual interest in our members and a focus on improving the affordability, delivery and quality of care for our members.

We conduct our operations with the highest degree of integrity, honesty and fairness.

We believe in corporate citizenship and work to improve the quality of life for all Arkansans.

We celebrate our successes, learn from our mistakes and continually strive to improve.