A noteworthy response to the Haitian disaster
More than $34,000 — that’s how much the employees of Arkansas Blue Cross and Blue
Shield raised for the American Red Cross International Response Fund (Haiti). Although
the amount may seem quite astonishing to some, I’m not surprised.
In response to the devastating earthquake in Haiti, our employees organized a week-long
fund-raising campaign. They donated food, material items and talent to raise money
through activities that included bake sales, silent auctions, benefit luncheons,
breakfasts and more. To boost participation, the employees requested and received
donations including pizza, box lunches, breakfast bowls, gifts, cosmetics, jewelry,
movie tickets, gift cards and other valuable items from many local businesses.
I am continually amazed by our employees' generosity. Anytime there is a need or
an opportunity to do something of value for the community — whether it’s just down
the street or halfway around the world — they are 'all in.' And, their results are
always inspiring. Raising this money took a whole lot of effort, a whole lot of
energy and a whole lot of heart. It is a privilege to work with such an incredible
To honor their work, Arkansas Blue Cross donated an additional $10,000 in matching
funds, for a total of $44,433 going to the fund.
— Mark White, CEO and president of Arkansas Blue Cross and Blue Shield