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Jim Bailey
Senior Vice President and Chief Marketing Officer
Jim Bailey has executive management responsibility for group and individual sales/marketing-related activities, which includes oversight of Arkansas Blue Cross and Blue Shield regional Sales and Service Centers and Corporate Marketing. Bailey is a 1975 graduate of Arkansas State University. He holds a designation of a chartered life underwriter (CLU), chartered financial consultant (ChFC) and certified health consultant (CHC). He is a member of the Arkansas Blue Cross executive steering committee. He is past chairman of the Consortium Health Plan Board of Directors, an alliance of Blue Cross and Blue Shield Plans dedicated to attracting and retaining national account business. He serves on the board of managers for Blue Health Intelligence (BHI) which is a data analytics entity serving Blue Cross Blue Shield Plans across the country. He serves on the board of Health Advantage and is chairman of the board for New Directions Behavioral Health. Active in the community, he also serves as chairman of the board for Junior Achievement of Arkansas and is a board member of the Arkansas Sports Hall of Fame. Bailey has been with Arkansas Blue Cross for more than 35 years.