Martha Carlson is responsible for leading a 20-person team that serves residents in the West Central Region. Headquartered in
Fort Smith, the West Central Regional Office serves the counties of Crawford, Franklin, Johnson, Sebastian, Logan, Scott and
Polk. Before joining Arkansas Blue Cross in 2007, Carlson served as a chief financial officer (CFO) for Triad Hospitals, Inc.,
in the Florida and Texas facilities. Before that, she served as the CFO for Drew Memorial Hospital in Monticello, Ark. Carlson
graduated from the University of Arkansas at Monticello where she earned her bachelor’s degree in accounting. She earned a
master’s degree from Florida State University. She is a certified public accountant.