Joseph Smith has executive responsibility for the overall enterprise information technology direction to support both the
internal integrated enterprise Private Business product portfolio and the external health-care partnership integrated
delivery system. In addition, he is accountable for the enterprise’s systems architecture and integration with all Blue
Cross and Blue Shield Association Plans nationwide. Smith, who has 36 years of health-care experience with the Blues System,
joined Arkansas Blue Cross in 1993 in Information Systems. A native of the Midwest, Smith received his bachelor’s degree in
industrial management from Illinois Institute of Technology and a master’s degree in finance from Loyola University. Smith
is vice chairman of the Business & Technology Executive Committee (BTEC) and a Member of the Inter-Plan Programs Committee
(IPPC) for the Association of Plans.