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David Greenwood
Vice President, Enterprise Business Intelligence
Biography
David Greenwood has executive responsibility for the Enterprise Business Intelligence and Arkansas Health Information Network (AHIN) operations of Arkansas Blue Cross and Blue Shield. Enterprise Business Intelligence was established in response to the rising demand for rapid access to high-quality, uniformly governed data and the reporting built from that data. The emphasis of the EBI area is on managing the enterprise’s data assets so that users of historical data can increase their efficiency in serving customers’ needs by being able to access, understand, and rely on the data they need. AHIN, LLC, performs the functions of a clearinghouse and Electronic Data Interchange (EDI) operations for Arkansas Blue Cross and its family of companies as well as external parties. AHIN also creates and maintains the Personal Health Record (PHR) for health plan members and provides billing and consulting services for providers. Greenwood has been with Arkansas Blue Cross since 1988 with positions including auditor, manager of Medicare Program/Joint Venture Accounting and director of Enterprise Underwriting. He is a graduate of Arkansas State University and a certified public accountant with a master’s degree in business administration/management from Webster University.