About Us

Photos & Bios

Martha Carlson
Vice President, National Accounts and FEP Marketing
Martha Carlson is responsible for the development and servicing of national business for Arkansas Blue Cross and Blue Shield. From 2007 until her current position, she served as the leader for the regional sales and service team in West Central region in Fort Smith, working with communities and business leaders, health care providers and health care organizations to improve customer satisfaction and control the cost of health care. Prior to joining Arkansas Blue Cross, Carlson served as the chief financial officer for Triad Hospitals, Inc., in Florida and Texas. She also previously served as the chief financial officer for Drew Memorial Hospital in Monticello. A native of Sheridan, Carlson earned her degree in accounting from the University of Arkansas at Monticello and a master’s degree in business administration from Florida State University. She has been a certified public accountant since 1991.